ADOBE FROM PAGE 16 ument quality, enhanced on AIR, he said. company they bought in
uct is like FlashPaper on typography, page layout Virtual Ubiquity CEO May. At the time Adobe
steroids.” controls and support Rick Treitman said the announced plans to offer
Now in beta, Share is for integrated graphics, company was founded andexpand Scene7’sinter-
expected to become a live regardless of the browser more than two years ago active publishing services
service next year. or device, he said. Its sup- to “build a full-featured as it extends the online
Adobe’s next steps for port for AIR means it can word processor that made presence of its flagship
Share include providing run in a hybrid online and no sacrifice about running creative technologies.
improved file organiza- offline environment and on the Web. We wanted Doug Mack, who was
tion, such as tags, filters work with both hosted to take advantage of the Scene7’s CEO and is now
and user-defined collec- and local documents, he Web.” vice president of cre-
tions; the ability to print added. Treitman told e Week ative solutions services at
from any application to Adobe, described Adobe’s
create a PDF directly on plans for the Scene7 ser-
Share; and PDF conver- vice, including taking the
sion for Microsoft Office rich-mediapublishing sys-
and ODF (Open Docu- tem and providing auto-
ment Format) documents, mation and enabling the
officials said. Expanding horizons creation of enhanced Web Adobe is offering its site experiences.
Web conferencing, PDF Adobe is taking aim at rivals Microsoft and Google with a series of Mack said Scene7
creation and new Buzz- moves in the SAAS space, including: delivers a “dynamically
word word processing Buying Virtual Ubiquity and its word processor, Buzzword, rendered single master
which is based on Adobe technology and will strengthen the
capabilities, along with company’s collaboration offerings image.” While the com-
REST APIs, so developers pany’s creative suite was
Rolling out “Share,” a free file-sharing service that will make it
can use the Adobe service easier for people to share and organize documents online; now in the primary entry into the
infrastructure to add to beta, Share will become a live service in 2008 system, “we fill the gap
their applications, Larson Adopting Scene7’s interactive publishing services, which Adobe between the content and
said. The company also aquired with the company in May; a self-service offering will roll the viewers,” which can be
will provide APIs based on out next year achieved through a simple
its Flex Web development Unveiling “Pacifica,” a service for developers to integrate high- URL call into the pages,
technology and the Action- quality voice, messaging and presence into Adobe Flash and Flex he said.
Script Flash-oriented applications Scene7 can share con-development language. Announcing Adobe “CoCoMo,” a service for integrating real- tent via an “image portal”
The acquisition of Vir- time collaboration capabilities such as screen sharing and white- boarding into applications or a URL. “It’s delivered
tual Ubiquity is key to the Source: Adobe, e WEEK reporting as SAAS,” Mack said. “If
strategy, Larson said. The you want to share content
founders and 11-person Moreover, Buzzword’s that in developing Buzz- with others, it’s a simple
Virtual Ubiquity team are collaboration capabilities word, Virtual Ubiquity URL call.”
expected to join Adobe, allow multiple authors to “tried everything—Java, The Scene7on-demand
he said. edit and comment on doc- .Net, AJAX [Asynchronous solution gives business
Buzzword, which is uments from anywhere, JavaScriptand XML]—and users the control to
based on Adobe’s AIR and document creators we settled on Flash. We upload, manage, enhance
(Adobe Integrated Run- can set permissions that used Flex as a way to get and publish dynamic rich
time), built with Adobe eliminate version control in the Flash Player.” content with minimal IT
Flex software and runs in chaos, Larson said. With its impending support. The platform
the Adobe Flash Player, The Virtual Ubiquity acquisitionof Virtual Ubiq- delivers unlimited varia-allows users to collaborate acquisition furthers Ado- uity, Adobe announced tions from master imag-in creating high-quality be’s commitmenttofoster the general release of the ery, Mack said. Scene7
documents, Larson said. a vibrant ecosystem for Buzzword beta. will be a hosted solution
Because of its heritage in RIA (rich Internet appli- Adobe officials also from Adobe and will take
Adobetechnologies, Buzz- cation) development that pointed to work they’ve advantage of AIR tech-word enables greater doc- delivers experiences built done with Scene7, a nology. ´
