Intel targets on-time delivery
Chip maker aims to show that its ambitious road maps can be counted on
Santa Clara, Calif., also will
align with other vendors to
drive new technologies,
such as USB 3.0, and to
improve energy efficiency
in the data center.
“My talk today is all
about extremes—extremes
in product, extremes in
technology and extremes
in usage,” Intel CEO
Paul Otellini said at the
beginning of his keynote
address Sept. 18. “It’s also
Intel President and CEO
Paul Otellini holds up a about how as an industry
Penryn wafer during his key- we have to come together
note at the Intel Developer to drive new technology
Forum in San Francisco into widespread adoption. In short, the theme
of today’s talk is extreme
to mainstream, how it’s
By Scott Ferguson IN SAN FRANCISCO outlining road maps for said. “There is less splash our jobs, as an industry, to
In 2004, with intel its 45- and 32-nanometer as far as new news, but at drive technology from its
reeling a bit in the processors and a host of everystepofthe way, [Intel inception into widespread
face of sluggish features that will come is] showing that they are adoption.”
financial results, product with them. There weren’t delivering and that they Intel Nov. 12 will roll
delays and a resurgent many fireworks coming continue to [innovate], out the first of its Penryn
Advanced Micro Devices, from Intel, but the prom- and if you look out at the chips, which will be built
then-CEO Craig Barrett ise of a steady stream of longer term, it shows that via the company’s 45-nm
issued an internal memo products deliveredon time they are running on all manufacturing process
to employees warning resonated throughout the cylinders. It might not be and will use the company’s
them against complacency show. exciting to say that, but it Hi-k metal gate transis-and demanding that they Mike Feibus, an ana- is impressive to see that tor processor technology,
refocus on business. lyst with TechKnowledge every step of the way they which reduces energy leak-
Two years later, Intel, Strategies, said part of are executing.” age and increases power.
the world’s dominant the reason why the show I n t h e i r k e y n o t e Otellini said the com-chip maker, inundated the was more subdued this addresses and interviews, pany initially will roll out
industry with aremakeof year is Intel’s “tick-tock” Intel officials outlined about 15 Penryn models
its entire server processor strategy, which calls for a how many of their prod- for servers and high-end
line, leapfrogging AMD manufacturing shrink in ucts will evolve over the PCs, and will follow up in
to be the first to launch a odd-numbered years and a next couple of years, from the first half of 2008 with
quad-core chip. new architecture in even- putting more computing another 20 or so models,
At the Intel Developer numbered years. cores onto a single chip to including some processors
Forum here Sept. 18-20, “In the Intel vernacular, offering enhanced man- for laptops.
company officials contin- this is more of a ‘tick’ IDF agement and virtualiza- Count Rackable Sys-ued that steady drumbeat, than a ‘tock’ IDF,” Feibus tion capabilities. Intel, of [CONTINUED ON PAGE 28]
