AMD FrOM PAGE 15 the high-end, multisocket server
research and development—in this space. Intel will also bring out the
case, Raghuram Tupuri. first of its processors based on the
“We really learned from the engi- “Nehalem” microarchitecture later
neering effort of Barcelona mov- this year, and AMD will look to coming into Shanghai to make sure pete against those processors as
WBG we never had the same well.
kind of engineering chal- “I think this particular [Shanghai]
Accelerating Mobile lenges with bringing a prod- processor is being awaited by a lot
Workers: How to uct to market,” Patla told of customers,” said John Spooner,
Meet the Challenge e WEEK. “It was pretty well an analyst with Technology Business
Podcast by documented what went Research. “For what is likely going
Riverbed w r o n g w i t h B a r c e l o n a , to be the same amount of money,
and the engineering team you are going to get a performance
Wireless VoIP: from Shanghai really made gain, [and] there will be improvement
Causing More sure that flawless execu- in power consumption because of
Problems Than tion was going to be one the process transition. And there are
it Solves? of the design goals for the customers who really like the AMD
Tool by IBM Shanghai product.” architecture. Then, when Nehalem
Mobile W h i l e A M D ’ s e f f o r t s t o arrives on the scene, how this [Shang-
Networking: improve the processor’s hai] chip performs against that will
Simplified architecture and its rollout be the headline, and then custom-
White Paper are important for the com- ers will weigh the two technologies,
by Dell pany as a whole—especially especially if they are facing a thinner
as it looks to regain its finan- IT budget and if one platform can
cial footing—the attention to detail prove it’s more efficient than the
is also meant to reassure customers other.”
who are looking at possibly buying When the 45-nm Shanghai proces-
Shanghai-based systems later in sor does come to market later this
2008 and have lingering concerns year, Patla said he expects AMD
about AMD’s ability to deliver a solid to compete against Intel in the
piece of silicon. two-, four- and eight-socket server
At the same time, AMD needs to space. Later, AMD plans to bring out
ensure a smooth Shanghai debut a chip—called “Suzuka”—for the
since Intel has already launched volume single-socket server space.
its six-core Xeon processor, which— Following that, AMD will offer a new
with an accompanying chip set— server platform called “Fiorano” in
will compete against Opteron in the second half of 2009. ´
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