Building the extraordinary
into everyday things.
Smarter technology for a Smarter Planet:
By next year, the average car will require over 100 million lines of software code, and a commercial
airplane, over 1 billion. It’s approaching the point where a car or a plane isn’t simply a car or a plane
anymore. What makes them truly unique is the underlying software—the invisible thread—that infuses
them with intelligence. In the past year alone, 66% of the products developed included embedded
software. Today, software is a core strategic business asset. Unfortunately, 41% of software projects
fail to deliver the expected ROI. Only IBM has the experience, the resources and the solutions to build
more effective software design and delivery processes for the world’s leading businesses.
A smarter business needs smarter software, systems and services.
Let’s build a smarter planet. ibm.com/delivery
IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names
might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2009.
